About the INNOVATION EXCHANGE
The HANNOVER MESSE, the world-wide largest industrial fair, is a unique meeting place for different technical disciplines and industries. Technical products require ever more and more experience from different fields of technology. Consequently the new complex thinking replaces world-wide the old simple production view.This situation requires new information, communication and marketing instruments for well-defined as well as inter-disciplinary presentation of new technologies, innovative services and special technical abilities.
Especially for this purpose the innovation exchange of the HANNOVER MESSE was developed. During the fair the innovation exchange is recognised as an inter-industries and inter-disciplinary information and communication system. Outside the fair it is a permanently functioning internet-marketing platform for new technologies, innovative services and special technical abilities.